When I was first introduced to the idea of spirituality, I basically used it to make myself special. I wanted to have the upper hand in social situations, and feel good about myself by towering above the "normies" who weren't interested in my superior concepts.
As I've come to see it now, spirituality is really about one thing only: knowing who we are, and who we are NOT. That's why this sort of message isn't popular, it doesn't leave any room to be a special, spiritualized person. It undercuts the whole personal notion altogether, and leaves us as we are- present, aware, and inseperable from what IS.
What we are isn't even interested in teachings or spiritual paths or process- it's whole and complete right now, self shining and obvious.
We won't become popular people- and it doesn't matter anyway. Recognizing the radiance and problem-free nature that we are is enough- for No-One!